BOARD MEETING DATE: March 1, 2002
AGENDA NO. 14
Continue Contracts with Strategy Workshop and TLC MediaWorks for Media Relations and Public Relations Services
SYNOPSIS:
On February 16, 2001 the Board authorized the execution of a one-year contract for media outreach with Strategy Workshops for an amount not to exceed $120,000 and TLC MediaWorks for an amount not to exceed $55,000. Staff recommends renewing the Strategy Workshop contract for one year for an amount not to exceed $120,000, and the TLC MediaWorks contract for one year for an amount not to exceed $75,000.
COMMITTEE:
Administrative, February 8, 2001, Recommended for Approval
RECOMMENDED ACTION:
Authorize the Chairman to extend the original contracts by a one-year amendment with Strategy Workshops for media relations/public relations services for an amount not to exceed $120,000 and with TLC MediaWorks for an amount not to exceed $75,000.
Barry R. Wallerstein, D.Env.
Executive Officer
Background
AQMD’s Media Communications Office handles all media contacts with AQMD, advertising, publications, graphics, presentations, web site content and management, and other duties. In light of the continued increase in rulemaking and mobile source program activity, as well as various other initiatives, AQMD continues to need outside assistance in handling innovative news conferences and media campaigns.
On February 16, 2001, in response to bids received under RFP #P2001-27, the Board authorized the execution of a one-year contract for media outreach with Strategy Workshop for an amount not to exceed $120,000 and TLC MediaWorks for an amount not to exceed $55,000.
Proposal
Staff recommends continuing the Strategy Workshop contract for one year for an amount not to exceed $120,000, bringing the total contract funding to $240,000. Public Affairs is preparing to launch social marketing strategies for a wide array of AQMD programs and activities. Strategy Workshop’s track record, familiarity with AQMD programs, and creative recommendations will further enhance AQMD’s Media Communication, helping to ensure an informed public. Strategy Workshop has been actively involved in helping develop this program and can carry this knowledge over into developing new media campaigns. In addition, their knowledge and contacts will be highly helpful for media activities associated with the Board’s recently approved Initiatives on Strategic Alliances.
Staff recommends continuing the TLC MediaWorks contract for one year for an amount not to exceed $75,000, bringing the total contract funding to $130,000. TLC MediaWorks will be involved in the increased media outreach resulting from the two-year outreach programs being launched by Public Affairs, and has been in on the ground floor of program development. TLC MediaWorks helped develop and is currently in the middle of promoting the Clean Air Choice program, and is working on several projects related to AQMD Board Member media access, as well as the District’s 25th Anniversary. Extension of an existing contract on a sole-source basis is authorized under the District’s Procurement Policy, Section VIII(B)(2)(d)(2).
Staff is extremely pleased with the work being done by these two contractors, and feels the District would benefit by maintaining the momentum gained by their work efforts in developing innovative programs for Public Affairs. A summary of select activities during FY 2001-02 for each contractor is attached.
Resource Impacts
Funding for this contract is included in the FY 2001-02 Public Affairs & Transportation Program Budget.
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